A Primer for Engaging Teach For America Supporters

Cloaking Inequity

Have you ever found yourself trapped in the insufferable position of having to tolerate a Teach For America true believer relentlessly bombarding you with justifications for Teach For America’s placement atop the corporate org chart of educational excellence?

Teach for America is a $300 million “non-profit” organization that executes a highly sophisticated integrated marketing communications strategy that includes traditional and digital advertising, a wide range of experiential and special event initiatives, and plenty of public and media relations.

With millions spent on corporate communications, it’s to be expected that Teach For America has crafted a concise list of focus-group tested talking points. With discipline matched only by GOP pundits, Teach For America’s “brand evangelists” (from the corporate communications team all the way down to the on-campus recruitment interns) stay “on message” by relentlessly repeating the same lines. The only problem? Many are deceptive at best, while others are downright false.

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