Peter Greene, a teacher in Pennsylvania, sees the incredible marketing opportunities associated with Common Core. And he worries that the marketing department has missed some even more spectacular opportunities to sell CC-aligned products:
True– “CCSS” has been stamped every printed object that a school might potentially buy. Every book and worksheet now touts its CCSS-ness. Heck, there are elementary level bulletin board decorations out there that are CCSS ready.
But I think the Architects of the Reformatorium have missed some opportunities. Why not the Official Soft Drink of CCSS? Why not a CCSS clothing line– polo shirts will probably sell well, but I see a natural market for CCSS straightjackets as well. When can I expect to see a Happy Meal with CCSS action figures inside? I can think of many fun things to do with a little plastic David Coleman action figure. Many, many fun things.
Think of the…
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