Robert D. Shepherd on inBloom

Diane Ravitch's blog

Robert D. Shepherd, curriculum writer and author, left the following comment following Andrea Gabor’s post about the data collecting and data mining business called inBloom.

He writes:

“There were 55,235,000 K-12 public school students in the US in 2010. At $5.00 apiece for inBloom, that would amount to $276,175,000 a year. And if inBloom had a large existing database, it would become a monopoly provider. Switching from it would be next to impossible.

But that’s just the beginning. The whole point of gathering this real-time data on student responses is to link it to online adaptive curricula, with inBloom 2.0 as the gateway, the portal, for delivery of that curricula–

serving up the mind-blowingly inane online worksheet on the schwa sound to little Yolanda and the Powerpoint-like online worksheet on the foil method for factoring to little Kwame. The fans of this online adaptive curricula are the sort of people…

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