Robert D. Shepherd, curriculum writer and author, left the following comment following Andrea Gabor’s post about the data collecting and data mining business called inBloom.
“There were 55,235,000 K-12 public school students in the US in 2010. At $5.00 apiece for inBloom, that would amount to $276,175,000 a year. And if inBloom had a large existing database, it would become a monopoly provider. Switching from it would be next to impossible.
But that’s just the beginning. The whole point of gathering this real-time data on student responses is to link it to online adaptive curricula, with inBloom 2.0 as the gateway, the portal, for delivery of that curricula–
serving up the mind-blowingly inane online worksheet on the schwa sound to little Yolanda and the Powerpoint-like online worksheet on the foil method for factoring to little Kwame. The fans of this online adaptive curricula are the sort of people…
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