Merry Christmas from DirecTV. #PricingFail #Neflixschoolof MGMTTimingFAIL

 

This Lump of Coal arrived on 12/26/11. Bah Humbug!

 

Dear DIRECTV® Customer,

At DIRECTV, we pride ourselves on delivering the very best technological innovations, programming choices and service offerings. In the last year, we have enhanced your overall television entertainment experience in a number of exceptional ways:  

•    #1 in Customer Satisfaction among all cable and satellite providers*
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An unparalleled variety of the best shows, sports, movies and entertainment
•   
More than 170 full-time HD channels, the most of any television provider
•   
Access to HBO GO® and MAX GO® anywhere with your computer or mobile device
•   
A smarter, lighting fast HD On-Screen Guide, optimized for HD television
•   
The most full-time 3D channels
•   
Coming Soon…Watch TV on your PC and mobile device with DIRECTV Everywhere

Above all else, we strive to bring you the best selection of movies, sporting events and television channels. Annually, the owners of these TV channels increase the fees they charge to DIRECTV for the right to broadcast their content. As a result, DIRECTV must periodically adjust the pricing and channel lineups of some of our programming packages so that we can keep these channels in your package.  

This year, the programming costs we pay to owners of TV channels will increase about 10%, but we have chosen to adjust the prices our customers pay by an average of only 4%. On February 9, 2012, new pricing will be applied to DIRECTV® programming packages and services. Click here for more complete details.

We look forward to continuing to provide you with the highest quality entertainment, service and value.  Thank you for your business.

Sincerely,

Ellen Filipiak
Senior Vice President of Customer Service

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